There's a new radio station here, one of those obnoxious variety hits format stations with a name (George, in this case.) The format is very cynically and specifically targeting...well, me.
Of course, I'm a bad target, because I'm the rare 35-54 year-old who wants to hear Buddy Holly, so I bought an XM a couple years ago. But the XM's battery is dying, so I pretty much keep it plugged in in the kitchen, and I've been listening to George off and on in the car.
Much of it is like a flashback to high school...and then I find myself saying "Wow, I haven't heard that crap in twenty years!"...as I switch back to the news station.
(Just found out that the classic rock station...the one that replaced the light rock station, not the one that replaced the oldies station...has switched formats to "adult album alternative." Supposedly it will sound like WHFS from the mid-80's, when even I listed to WHFS. If they were to bring back the Daily Feed, that might win me over.)
Posted by Nic at February 6, 2007 06:54 PM | TrackBackThey aren't targeting you, they're targeting me.
What you forgot to mention is that the George station was playing classical music right before the format change. Imagine the surprise of the listeners expecting to hear Mozart and instead getting "Rock Me Amadeus."
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